The USAID/Haiti Social Marketing Assessment, conducted in 2008, aimed to evaluate the effectiveness of social marketing programs in Haiti. The assessment identified past social marketing programs, including those focused on family planning, maternal and child health, and HIV/AIDS prevention. Current social marketing efforts in Haiti were also examined, highlighting the importance of alignment with other USAID and Government of Haiti priorities and programs. The assessment found that social marketing programs in Haiti have been implemented through various channels, including community-based organizations, nongovernmental organizations, and faith-based organizations. These programs have utilized a range of strategies, including behavior change communication, mass media campaigns, and distribution of health products. The report also highlighted the need for social marketing sustainability in Haiti, emphasizing the importance of long-term funding and support for these programs. Recommendations were made to improve the effectiveness and sustainability of social marketing programs in Haiti, including the development of a comprehensive social marketing strategy and the establishment of a social marketing coordination mechanism. The assessment identified several key indicators for measuring the success of social marketing programs in Haiti, including increases in the use of family planning methods, improvements in maternal and child health outcomes, and reductions in HIV/AIDS prevalence. The report concluded that social marketing has the potential to be a powerful tool for improving health outcomes in Haiti, but that sustained commitment and support are necessary to achieve lasting impact. The Global Health Technical Assistance Project, which conducted the assessment, is a USAID-funded project that provides technical assistance to USAID missions and other partners on global health issues. The project is implemented by The QED Group, LLC, in partnership with CAMRIS International and Social & Scientific Systems, Inc.