The Johns Hopkins University Health Communication Program (Johns Hopkins)
designed and launched, as planned, a nationwide media campaign promoting
PMTCT/VCT services, risk awareness and the importance of testing. An estimated 3.8
million people were reached through printed materials and national and community-level
radio broadcasts. However, their workplan did not set a planned output for the number
of people to be reached by this campaign. They also conducted training for over 400
individuals on community mobilization, abstinence and faithfulness, which included
scouts and journalists and exceeded their planned output of training 100 people.